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Fit-day

OUR STORY

 

Thank you for stopping by! We are FIT-DAY - the producer of smoothies and protein drinks for breakfast. Eating FIT-DAY will make it easier to get your bikini body and it will kick start your day. We use only natural ingredients because we think if you are good to your body it will be good to you. You can now feel stronger, leaner, more energised and healthier in just a few minutes. 

My name is JITKA MOLNAR and me and my husband are the founders of FIT-DAY. 

 

 Our story....

.. Jitka's and Jakub's story started couple years ago at the time when the information how some food can be harmful for people's health had slowly started to appear on the internet. People started to learn information that had not been available before. Noxiousness of some ingredients, lots of chemicals, issues of genetically modified ingredients or surplus of refined sugar and unhealthy fats in food.  Jitka was the person who had searched for information which could improve her life since her childhood. During the time, when reading new articles, researches and learning about all the issues in food industry, she intensively started to care about her nutrition. She found that she consumed things which did not thrive or were even harmful to the body, or kept water. She lacked vitamins, minerals, and nutrients. Because she had always tried to recover bad things, she started to care about healthy nutrition.  At that time her husband Jakub decided to retire from his job as a bank officer who had never had much time for proper food and mainly consumed some fast substitute which he could eat during quick breaks at work. When looking for a new job, he tried to eat healthy together with Jitka. 

 Of course, when a person starts to eat what his body needs and provides his body necessary nutrients, vitamins and keeps away from food full of chemicals, both his mental and physical health starts to improve. The more time they devoted to healthy food, the more they liked this new lifestyle. They kept trying to create new delicacies, substitutes of food, snacks and sport supplements. During this period they both found out how important it was to eat easily digestible ingredients which do not burden the body with several-hour digestion and how important proteins and carbohydrates are but only if they are taken from proper sources. Because Jakub suffered from lactose allergy and could not eat any dairy products, they got attracted by vegetable proteins and pure natural ingredients.  They started to experiment and tried to create the best form of breakfast or snack. Breakfast was the most important part of the day for them, because it is the morning when we send signal to our body and charge it with the proper ingredients, vitamins, and minerals. It took almost a year before they found all the necessary ingredients. You would not believe how hard it is to find natural ingredients without any additives, preservatives, stabilizers and flavors. From these vegetable ingredients they started to create all their breakfasts and tried new variations. To make myself clear – Jakub and Jitka used to create all their products only for their use and their breakfasts.  

 At the time when they changed their eating habits, Jakub was overweight. Thanks to the change of his diet he got to an ideal weight 70 kg within a year (to learn how the food influenced him, he consulted his doctor every month and found out that he got all the vitamins and minerals, his blood pressure fell down and he was not seen as a stocky man with health troubles any more). It was only a question of time till they decided to share their products with others. It happened in spring 2012 when they looked around a shop and thought: “Wouldn't be nice to find our products here? Wouldn't be great to share our products with other people like us and help them? Wouldn't be great for people to have an option to get healthy breakfast without chemicals, carbohydrates and fats in the top quality and taste?” The more they thought about it the more realistic the idea seemed. Their family was a bit skeptical at first and did not believe that people would want to eat healthier, they saw lots of obstacles, especially financial ones. But finally they got a loan from their bank, persuaded their parents to help and Jakub and Jitka put everything into their vision (including overdraft of all credit cards :-D).

So they bought a plant in the country surrounded by trees at the edge of Hlubocky 20 km outside a beautiful city of Olomouc a started the reconstruction. They worked every day from morning till evening, during night they thought about designs of jars, and the following year they spent by preparing a production plant for Fit-day products. It was not easy to pass all inspections, tests, and checks, but finally they succeeded. Within one year they found suppliers of their ingredients in the best quality, produced and grown in all parts of Europe. Quality is very important for them, therefore only local small farmers supply them because the big ones are not able to provide ingredients without any additives. Then all the machines arrived, big inspection, which approved everything, appeared, and the production could begin. 

During time, more and more people and family have got involved into the project, for what we thank them all. The idea of Fit-day and healthy food has become real and gradually started to spread. Nowadays, the Fit-day products can be found in 18 countries of the world. 

Every day Jakub and Jitka work for you and weekends they spend by testing new ingredients, raw materials and think of new products to provide you the best that nature can offer. They follow strict HACCP rules and they also pass all checks from the state authorities.

 We are trying to provide new products where we put all the needs for your perfect morning. 

We are pleased that every day there are more people interested and we are glad for all your emails and questions. 

Thank you very much.

    Jakub a Jitka

Founders of FIT-DAY

 

  

 

 

 2012

 
The idea of FIT-DAY became real in 2012 when we started to think about our lifestyle and we decided to make a change.

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Summer 2012 

Developing Fit-day products was quite challenging, because we wanted to create something 100% natural. It was an amazing journey with a lot of funny moments but at the end we created something amazing we wanted to share with the whole world.

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2013

 

We were lucky to find a building with the most amazing location, because it was surrounded by woods and nature....so we bought our first Fit-day factory :) And now the magic could happen.

 

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2013

 

The reconstruction took one year along with preparing everything for the production, all licenses and HACCP.

 

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2013

 

Finally we picked the design of the jars and we also agreed on the design of the labels. So here you can se the first Fit-day label prototype :D....Now the labels are more shiny and more colourful. It took about six months and long nights without sleeping but we are ready to launch!!!!

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2014

 

Our first production day with all machines working...and we can't wait for you to have these products at home :)

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2014

 

We are traveling around Europe and showing Fit-day to new distributors so you can literally eat your Fit-day anywhere and when ever you want.

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2015

 

Meeting you all in person is the most amazing think we can imagine. We love talking to you and hearing your opinions. Biostyle, RawFOOD fest.... 2015

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2016

 

A few days before launching the new travel package...and the machine is not working. So lets go working!!! Thanks to our supporting family that worked with us the whole day..we launched on time :)

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2016

 

NEW PRODUCTS and a new private label for Norway, Sweden, Denmark and Finland..Pure Food Norway.

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